Welcome to the MailChimp Masterclass

I have spent a long time creating this course and making sure it benefits not only small business owners who do not have the funding to work directly with a Virtual Assitant at this moment in time, or for those that just love to learn a new skill.

But I have also created this with new VAs in mind too, I remember when I started working as a VA, I had experience and knowledge that I had gained from working in an office for some 20+ years, but sometimes it is nice to have someone there with a comforting hand to guide you and be there for you.

This course is for beginners to confident beginners to intermediate levels

Let's get started!

The Instructor

Claire Bourke

  • Claire Bourke


    Claire Bourke

    Hi, I am Claire, I have been a Virtual Assistant for 6yrs, but have a wealth of experience that I have gained by working in large multi-national corporate businesses over the last 20+ years. I want to teach small to medium sizes businesses how to do the jobs I do for the sense of achievement as well as understanding not everyone s in the right position to outsource, so giving you the tools to learn in bite-size chunks is a big thing for me. I also know that there are a lot of people starting their paths on becoming a VA too, so I like to use my knowledge to help them learn.

Course curriculum

What to expect

  • 1
    • Who am I
    • Why have I created this?
    • What will you find in this masterclass
  • 2
    Module One - The Beginning
    • Let's have a walk around
    • Landing Page - Intro
    • Reader Friendly Template
  • 3
    Module Two - Templates
    • Templates - What they all are
    • Creating and Customising your Templates
    • Making sure your template is reader-friendly
    • 2019 Changes to Templates
  • 4
    Module Three - Campaigns
    • What are campaigns?
    • Creating your first campaign
    • Customising your campaigns
    • Editing a campaign
    • How to replicate a campaign
    • How to create a simple workflow automation
    • Edit an existing automation
    • 2019 Changes to Automation's and work around
  • 5
    Module Four - Your Audiences
    • What is an audience
    • Creating an audience - Including importing from other sources
  • 6
    Module Five - Tagging
    • What are tags and why should we use them
    • Creating and Assigning Tags
    • Sending campaigns using tags
    • Automated emails with tag triggers
  • 7
    Module Six - Segments and Groups
    • Introduction on Groups and Segments
    • How to set up a simple segment or group
    • Using these to send campaigns
  • 8
    Module Seven - Sign-Up Forms
    • Introduction to Sign-Up forms
    • Walk-through Form Builder and Embedded sign-ups
    • Create a basic sign-Up form
    • Creating an embedded sign-up form
    • Using Yikes plugin
    • Using MailChimp for Wordpress Plugin
  • 9
    Module Eight - Landing Pages
    • What are landing pages
    • Creating, Editing, Tagging and Publishing a Landing Page
  • 10
    Module Nine - Reports
    • Reports
  • 11
    Bonus Module - 2019 Changes
    • 2019 Updates
  • 12
    Thank You
    • What's Next
  • 13
    Whats New
    • Updates


Sign-up for this course today and work through it at your own pace, NO rushing, NO deadline, just pure content and guides to have you familiar and working on MailChimp in no time

Get started now


Here what others are saying